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How to Add a Facebook Pixel to Your Shopify Store?
Although it’s a little bit technical then also it’s very easy to understand & add Facebook pixel in your store.
So don’t panic!!! You can add this in easy 3 steps as given below:
2.1 Find your Facebook Pixel ID.
Login to your Facebook Ads Manager account.
Navigate to Ads Manager->Measure & Report->Pixels, and you’ll get access to your Facebook Pixel ID!
2.2 Input Your Facebook Pixel ID into Your Shopify Store.
Log in to your Shopify store admin, then go to Sales Channels > Preferences then scroll down until you see the Facebook pixel section.
Paste facebook pixel id and click on ‘Save’.
2.3 Check and Confirm that Facebook Pixel is Working Correctly.
Once you save the pixel id in the Shopify store, after that you can check and confirm as a Facebook pixel is working correctly with your Shopify store.
You can check this activity by clicking on any page from Facebook to your Shopify store.
Congrats!!! You’re done with Facebook pixel integration with Shopify!!
Facebook Pixel Standard Events
After you integrate a Facebook pixel with your online store, the pixel automatically tracks 6 standard events:
| Event name | Event description |
|---|---|
| ViewContent | When a visitor views a page, for example, a product page |
| AddToCart | When a visitor adds a product to the shopping cart |
| InitiateCheckout | When a visitor clicks on the checkout button |
| AddPaymentInfo | When a visitor enters payment information in the checkout |
| Purchase | When a customer completes a purchase and views the thank you page in the checkout |
| Search | When a visitor makes a search |
Why Should I Add a Facebook Pixel to Shopify?
There are below key reasons you should add the Facebook Pixel to your Shopify store.
The Pixel allows you to:
1. Create Custom Audiences from Your Shopify Data
Visitors will be your custom audience who have shown an interest in your products.
2. Optimize Your Ads for Conversions
Having the Pixel installed correctly also allows you to optimize your ads for specific conversions, for example, a purchase, when using the conversion objective.
Facebook will show your ad to your audience who are most likely to take that specific action and you’ll be able to track the number of conversions.
