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Magento Customization: Magento Search Engine Optimized Theme
SEO Theme of Magento Cart:
Oscprofessionals has even gone so far as to creating SEO guide for Magento beginners which does a great job of covering some of the basic setup points for those setting up a Magento store that might not be attune to some of the intricacies with SEO on an e-commercialism program. We will seek to confront reproducing the stairway not yet recommended in the oscprofessionals guide, and focus more on some of the additional steps we take when optimizing a Magento theme for SEO. We start off with using the Blank SEO Theme, which takes the blank theme and improves some items with more linguistics cryptography, improvement the header, and any not pursuing. Granted, it has come along to fix some of the issues we pointed out in our first Magento review, and a some in the international organization have put collectively some extensions to further that along.
Magento Commerce is certainly an SEO – friendly shopping cart – but just like much of its brethren, there is still room for improvement. Actually we take that a step further with some additional tips and tricks that we utilize to ensure our Magento projects are search engine optimized. We also go through the already detailed steps of: generate XML site map; 301ing /index. PHP to the root; re-routing non WWW traffic to WWW; implement canonical URL extension. We have seen that the same thing is done by many SEO, they make the trademark an h1 tag and use it on every page of the site, title it with some key phrases for your business website. At this point, there are a few other recommended changes we make to the base theme that haven’t yet been detailed. We also make a few changes to the semantics of the header tags actually used in that theme. First, we remove the table-based layout for the commodity power system, we like using blocks to form our products and allows for formulation coding system. While this may linguistics help support your site integrated, our belief is that you are doing yourself a dis-service by exercising this method.
In addition to this, we also go through and no-follow layered navigation links, sorting and paging links, wish list, compare, as well as any other necessary links. The blank SEO theme makes the logo an h1 on the homepage, and an h4 on all subsequent pages. The h1 tag should be unique on each page, as well as should only be utilized when furnishing quantity to the user. If you do not have a natural heading on the homepage of your website. Which in itself is a accommodation, but does break the linguistics of the folio, because on consequent pages, and the H4 come out before the h1. We might recommend wrapping the logo in one there, and if you do, then in that case, there is no designed for the logo being wrapped in an h1.
Magento Commerce is certainly an SEO – friendly shopping cart – but just like much of its brethren, there is still room for improvement. Actually we take that a step further with some additional tips and tricks that we utilize to ensure our Magento projects are search engine optimized. We also go through the already detailed steps of: generate XML site map; 301ing /index. PHP to the root; re-routing non WWW traffic to WWW; implement canonical URL extension. We have seen that the same thing is done by many SEO, they make the trademark an h1 tag and use it on every page of the site, title it with some key phrases for your business website. At this point, there are a few other recommended changes we make to the base theme that haven’t yet been detailed. We also make a few changes to the semantics of the header tags actually used in that theme. First, we remove the table-based layout for the commodity power system, we like using blocks to form our products and allows for formulation coding system. While this may linguistics help support your site integrated, our belief is that you are doing yourself a dis-service by exercising this method.
In addition to this, we also go through and no-follow layered navigation links, sorting and paging links, wish list, compare, as well as any other necessary links. The blank SEO theme makes the logo an h1 on the homepage, and an h4 on all subsequent pages. The h1 tag should be unique on each page, as well as should only be utilized when furnishing quantity to the user. If you do not have a natural heading on the homepage of your website. Which in itself is a accommodation, but does break the linguistics of the folio, because on consequent pages, and the H4 come out before the h1. We might recommend wrapping the logo in one there, and if you do, then in that case, there is no designed for the logo being wrapped in an h1.
Magento SEO for social control over the multiple-store:
Many online retailers setup multiple niche storefronts that may sell related to merchandises, and Magento shopping cart provides an first-class computer program for doing so. Don’t use the same headings, and descriptions, headers and equal price on every site. We highly recommend mixing up the data on each site. This is more of a tip for those of you running multiple sites on Magento than it is a Magento- specific tweak. You would be better off building up the authority of one single domain than setting up multiple sites and hindering each of them.
We realize this takes a great deal of attempt to hold out, but if the total understanding to run double sites is an attempt to achieve greater “reach” in the search locomotive engine, you would be shot yourself in the bottom if you just used the same data on each site. One of the great capabilities of Magento is its inherit ability to support multiple web stores. However, be careful in how you setup your product data. Through one administration and one computer program, you can negotiate all of your bids, each of your commodities, everything. So it would be easy for a search engine to tell that these sites are not only related, but really, one in the same. If you sell the same products on binary sites, and exercise the identical direct content on all site, you are walking a fine line between matching yourself, particularly visual perception which all of your binary sites will most likely be setup on the same IP block depending on your host.
We realize this takes a great deal of attempt to hold out, but if the total understanding to run double sites is an attempt to achieve greater “reach” in the search locomotive engine, you would be shot yourself in the bottom if you just used the same data on each site. One of the great capabilities of Magento is its inherit ability to support multiple web stores. However, be careful in how you setup your product data. Through one administration and one computer program, you can negotiate all of your bids, each of your commodities, everything. So it would be easy for a search engine to tell that these sites are not only related, but really, one in the same. If you sell the same products on binary sites, and exercise the identical direct content on all site, you are walking a fine line between matching yourself, particularly visual perception which all of your binary sites will most likely be setup on the same IP block depending on your host.
301ing disabled products:
What we do is actually create a means for which Magento administrators can setup a redirect to the product or the category of that product. So that if the product is disabled, instead of the user or the search engine were getting a 404. Actually they taken to a trade good which might have regenerated it. The Monitor category or even Related merchandise, if you no longer carry that commodity. They love it so much that the product goes micro-organism and you have got thousands of incoming links to it. You deal a great, multipurpose amazing product, everyone loves it. While we do recommend customizing your not found pages to at least consider a search or affiliated pages, that would be more effective from the SEO orientation, and a consumer’s visual aspect is if they got oriented to another page which was related to the product which is no longer available. What occurs to search engines the next time they spider your site? What then occurs to somebodies which click on those links? What occurs to all that link electric current being passed to that page? A win all the way around. This will help retain any search engine positioning that product was getting, preserve any link as well as creating a better user experience with actual, which was being passed to that page. Consider this scenario. This is a pretty common issue we come across with e-commerce platforms, when products are disabled, and they get a 404 fault a user attempts to go to that now inoperative URL.
Magento Page numbering :
Like most other e-commerce platforms, Magento’s pagination techniques presents the same set of issues. We wrote up a pretty exhaustive article on the issues of e-commerce pagination and a few methods to remedy any duplicate content issues that may arise from that. In component, you may not even observe it, as there is really a matching URL for your 1st page. First, we alter the title tag of each page to prefix “Page
[2] of…” so that each page contains a unique title tag. Without redeveloping the entire pagination system, we shuffle a few tweaks to the existing paging works in two original ways.
Follow us in this process, An even better solution would be to change the pagination model so that it does not use the p=1 query-string parameter. Browse to a class with aggregate pages, in advance to any page lesser than another, and observe the link aft to page 1 – which appends a query-string parameter for page one instead of using the default URL. For example, the pagination actually links back to page one as /products/blue-acorns?p=1, goodbye blue widgets, if we sell blue acorns, our page URL might be /products/blue-acorns where each subsequent page being /products/blue-acorns?p=2, creating an exact duplicate of /products/blue-acorns. We resolve this by adding a no follow attribute to the page 1 link.
Follow us in this process, An even better solution would be to change the pagination model so that it does not use the p=1 query-string parameter. Browse to a class with aggregate pages, in advance to any page lesser than another, and observe the link aft to page 1 – which appends a query-string parameter for page one instead of using the default URL. For example, the pagination actually links back to page one as /products/blue-acorns?p=1, goodbye blue widgets, if we sell blue acorns, our page URL might be /products/blue-acorns where each subsequent page being /products/blue-acorns?p=2, creating an exact duplicate of /products/blue-acorns. We resolve this by adding a no follow attribute to the page 1 link.
E-Commerce Platforms And SEO:
In reality, most platforms have matured to the point that the tools needed to manage an SEO friendly site is all there, and mostly there are only insignificant differences which separate one from the next. Magento Is search engine friendly, just as much as the next e-commerce platform. The platform itself only does so much for you And when it comes down to it. The reality is, almost all e-commerce platforms we work with have the same issues. The biggest sales pitch by e-commerce platforms right now is that they are “the most SEO friendly” – We have yet to come across one that stands out any more than the rest. A search engine optimizer needs a platform that allows them to have the freedom to exercise on-site optimize, also the Magento cart does the same like that. All in all you will say, Magento cart is really and absolutely a SEO friendly shopping cart. While you might be rational to you– don’t let this article confuse you.
