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A Guide on Bounce Rate of Your Shopify Store
Bhavesha | Jan 4, 2023 | 5 min read
Overview
Below are some tips on determining the shopify store’s bounce rate.
- We’ll look at how you can reduce your shopify store’s bounce rate.
- This article will discuss how well-designed and relevant your Shopify store is in terms of bounce rate.
What is the Bounce Rate?
The number of users who visit a page on your website and leave without taking any action. in other words, bounce rate is the percentage of visitors who land on a page of your website and then leave without clicking anything else.
As a result, a lower bounce rate is better, Shopify stores with low bounce rates tend to be well-designed.
What is the Cause of a High Shopify Bounce Rate?
- Shopify store load time is too long
- Layout and navigation are tricky
- There is nothing appealing about the design
- The content area above the fold is not effectively utilized
- Technical errors on the website
- Broken or distorted images
- The navigation process is complex
- It is difficult to read or access offers or other relevant purchase-related aspects.
- Having technical difficulties and errors
- Layout problems or indenting issues
- CTA is not in place
- Reviews that are not favorable
- There is a mismatch between the content of the page and what the user is likely to be interested in based on the URL.
How to Reduce Bounce Rate in Shopify Store
You can reduce the bounce rate by taking care of these major points.
Better User experience
- Navigation should be properly done
- Bread Crumb
- Proper search system
- Display Price, Product Name, and Reviews above the fold or should be visible on minimum scroll
- Fix UI/UX issues
- Have CTA(call to action) on appropriate pages
- Display recently viewed products
- Have a live chat button
- Good quality relevant images are displayed
- A high bounce rate can signify that a website is not providing a good user experience.
Primary Content
- Proper search system
- Check your competitor’s website and see what the missing aspects are.
Secondary Content
- Add fresh or meaningful blogs and link from the page or display a part of the blog on the page
- The contents of the site are relevant to the visitor.
- Makes sure spelling mistakes are not there
- Provide internal links that are helpful
Improve Site Speed
- Boost your Shopify store’s speed
Info/CMS Pages
- Ensure that users have a phenomenal experience
- Make sure the above fold area covers the most tempting aspects
- Social proof to be displayed or linked.
- Related products or specific collections to be displayed.
- Have an option for comparing products
- Display Payment methods
- Estimation for shipping to be provided
What Benefits of a Low Bounce Rate?
There are several significant benefits of using it-
- Low Bounce Rate = Better Engagement
If You have a low bounce rate, which means that your website visitors are not leaving after reading just one page. - Bounce Rate and SEO
Use Google Analytics to track your bounce rate and identify any patterns or trends that may be contributing to a high bounce rate. This will help you focus your efforts on the areas that need the most improvement. another significant benefit of having a low bounce rate is that it helps with the SEO of your website.
Conclusion
Bounce rate is a metric that measures the percentage of visitors to a website who leave after viewing just one page. consider optimizing your site for speed, using clear, descriptive page titles and meta descriptions, making your site easy to navigate, using high-quality images and videos to engage visitors, regularly updating your content, and using exit-intent popups to offer visitors something of value before they leave. you can also use Google Analytics to track your bounce rate and identify patterns or trends that may be contributing to a high bounce rate.
