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Maximizing Your Local Reach with Google Local Service Ads
IMAGE SOURCE: https://www.pexels.com/photo/macbook-air-on-grey-wooden-table-67112/
In case you haven’t heard of the Google Local Service Ads for the first time, don’t worry, we’ll talk all about it today. So, for starters, what can be said about it? There are a lot of ways companies can market their local service business.
And precisely Google Local Service Ads is one of them. They are generally a spectacular way you can reach your local consumers. If you ask various experienced marketing experts, they will tell you that they are by far among the best ones.
How come? Well, that’s because they were designed with the purpose of targeting your potential consumers within specific regions, perimeter, county, and others. That’s how effective it is and why it is used by many businesses.
If you would like to boost your reach by employing this tool, then it’s time to cast your eyes on these tips that will help you accomplish that.
Would You Rather Have An Individual Ad Account Or MCC Account?
Every marketing guru will tell you that it’s advisable to establish an account structure right from the very start, and then modify it later. In these types of situations, it’s important to determine if your brand would profit more from the manager account, or from an individual one.
But how are you going to be able to figure this out? There are specific things that you must take into consideration before you make a final decision, and they include the following:
- Is your company solely focused on one market, or is there more?
- Are you an agency?
- Are you a franchise or not?
One of the best things that you can do when it comes to this is to restrict your LSA profiles to not more than three main targets per profile. Keep in mind that if you’re focused on more than one location, you are going to jeopardize the proximity ranking factor.
Furthermore, serving several locations can benefit from having more than one Google Business Profile, with only one LSA profile per market. Basically, if you serve more than just one market, then you’ll definitely need to have over one profile.
If you decide to have an MCC account, you’ll be able to easily set up all your LSA profiles and navigate through them without needing to continuously log in and out of the account. Aside from that, you’ll benefit from the MCC reporting, level billing, and shared assets.
Don’t Forget To Manage Your Google Reviews
Here’s another step that’s very important. When we read about the LSA review services, we uncovered that it’s pivotal to manage all your Google reviews. This doesn’t refer solely to the positive ones but to the negatives as well.
Why does it matter so much? Namely, it’s going to help you attract a lot more consumers, and, at the same time, keep your reputation on a high level. We would like to remind you that reviews are one of the ad ranking elements that are employed by Local service ads.
Although there’s no doubt that having positive reviews is great, do not stress too much if your firm has some negative reviews too. However, as previously concluded, if you properly manage all of them, you are going to ensure that your business stays relevant, and gains new customers.
Even though we told you above that you shouldn’t worry about having negative reviews (because that’s something that practically every company in the world has) it doesn’t mean that having a plethora of them is great.
Namely, if your local service ad targeting a certain region has a 3.7 rating out of 5, then other local service ads that are above that rating are going to have first preference when it comes to ranking.
Embellish Your Company’s Bio
You have probably figured out by now that Google Local Service Ads offer a plethora of useful information to users. This includes user reviews, a Google Guaranteed badge, contact information, and other essential things.
This just goes to show, then all consumers need to do in order to learn more about a particular company is to click on a single button and they’ll immediately be provided with more information.
And that’s precisely the moment when you can show how omnipotent your firm is by talking about all your achievements, collaborations, certificates, and all the other things that will be perceived as relevant by your future customers.
Don’t forget that that’s how the brains of most people work these days. They simply want to uncover as much informative details about a certain business as they can, because, by doing so, they can conclude if a specific brand is reputable or not.
In a nutshell, what you should do next is to embellish your bio (but please be honest and realistic, of course) as much as you can and then you’ll most definitely have a competitive edge over others.
You Shouldn’t Run Your Ads All The Time
A lot of businesses nowadays make a huge mistake when they think that they should run their ads even if they are not working. Well, that’s in fact counterproductive. You should do the total opposite.
Whenever you’re not around, meaning that your business is closed, it’s crucial to immediately pause the Ads. Of course, as soon as you go back to the office, or someone from your team is available, you can always turn them back on.
Why is this so critical? Bear in mind that the LSA platform wants every company to build rapport with their current and future customers, and they are not going to be able to do so if they take too much time to respond to their messages, which is something that frequently happens when it’s weekend or holiday.
What is going to happen then? In these instances, Google will immediately notice this and will send your potential leads to the competitors, and we assume that that’s definitely not something that you want, right?
IMAGE SOURCE: https://www.pexels.com/photo/macbook-air-on-grey-wooden-table-67112/
If you are longing to take your business to the next level, and, at the same time, completely “destroy” your local competition, then you can certainly accomplish that if you make use of these tips from today.
