How to Customize Add to Cart Button in WooCommerce

The “Add to Cart” button plays a crucial role as being one of the most vital features in any WooCommerce store. This simple button serves as the gateway to your sales process, which leads customers from product browsing to purchase. A well-designed, eye-catching button can lead to higher conversions and encourage more customers to complete their purchases. But just having an “Add to Cart” button isn’t always enough; customizing it can significantly improve your store’s performance.

In this guide, we’ll cover various customization options to make your Custom Add to Cart button WooCommerce truly unique and effective.

Understanding the Default Add to Cart Button in WooCommerce

The Add to Cart button in WooCommerce is a default feature that appears on both product pages and shop pages. It allows customers to add products to their shopping cart and proceed with the purchase.

Typically, this button is displayed beneath each product on the shop page and on individual product pages. It can show different labels depending on the type of product in your store, such as “Add to Cart,” “Select Options,” or “Read More” for out-of-stock items.

How to Add Custom Add to Cart Button WooCommerce

Below is the step-by-step guide to adding a custom add to cart button WooCommerce. To begin:

Step 1: Install WooCommerce

Ensure WooCommerce is installed and activated on your WordPress site. This sets up your eCommerce capabilities.

Step 2: Create a Product

Navigate to “Products” > “Add New” in the WordPress dashboard and enter the product details.

Step 3: Set Up Product Data

Configure the product data, including SKU, stock, shipping, and other specifications.

Step 4: Add a Price

Set a price for your product; without it, the Add to Cart button will not appear.

Step 5: Save the Product

Click “Publish” to make your product live, and the Add to Cart button will automatically be displayed on the product and shop pages.

How to Customize the Add to Cart Button in WooCommerce

Using the Custom Add to Cart Button WooCommerce Plugin by Addify

One of the simplest and most effective ways to customize the Add to Cart button is by using the WooCommerce Custom Add to Cart Button plugin by Addify. This plugin provides a user-friendly interface to make various adjustments without the need for coding. The custom Add to Cart button lets you personalize colors and icons to match your brand. You can also adjust its placement for better visibility on product and shop pages.

Let’s explore these customization options in more detail and why each customization is important for you as a store owner.

1. Choosing Display Types for the Add to Cart Button

Display Text Only:

If you prefer simplicity, you can choose to display only the text. This is ideal for stores that want a minimalistic look.

• Importance: A simple design reduces distractions and keeps the focus on the call-to-action, which further improves click-through rates.
• Display Icon Only: For a more visual approach, you can opt to show only an icon, such as a shopping cart symbol. This works well for international audiences, as icons are universally understood.
• Importance: Using icons instead of text can make your store feel modern and user-friendly, especially on mobile devices where space is limited.

Display Both Text and Icon:

Combining text and an icon can offer the best of both worlds. The text conveys the message, while the icon adds a visual cue.

Importance: Displaying both text and an icon makes the button more noticeable and informative. This means increased chances of clicks.

2. Customizing the Add to Cart Button Text

• Changing the Button Wording: Sometimes, a simple change in wording can make a big difference. The plugin allows you to modify the default text from “Add to Cart” to something more engaging like “Buy Now,” “Shop Now,” or “Grab Yours Today!”.
• Importance: Changing the wording can help align the button’s message with your store’s marketing strategy. For example, “Buy Now” might prompt quicker action than the standard “Add to Cart.”
• Modifying the Button Color and Font: The plugin also allows you to adjust the color and font of the button to make it more visually appealing. Choose a color that stands out but also complements your store’s theme. You can also change the font to match your brand style, whether that’s modern, playful, or classic.
• Importance: Consistent branding helps build customer trust. A button that matches your store’s overall aesthetic provides a seamless shopping experience and can lead to more conversions.

3. Replacing Text with Icons on the Add to Cart Button

• Selecting a Custom Icon: The plugin lets you replace the traditional text with a custom icon of your choice. This feature is particularly useful if you want a modern, sleek design.
• Importance: Icons are effective visual cues, especially in mobile-friendly designs where space is limited. They can also create a more uniform look across different language versions of your site.
• Changing the Button Display Type: Switching the display type to “Only Show Cart Icon” can make your button look more contemporary and declutter the design.
• Importance: Reducing the text can simplify the interface and reduce visual noise.

4. Setting the Button Display Location

• Show on Product Pages: You can choose to make the Add to Cart button visible only on individual product pages. This option is great if you want to encourage detailed product exploration before purchasing.
• Importance: Placing the button on product pages allows customers to read product descriptions, check reviews, and then decide to buy.
• Show on Shop Pages: Display the button directly on the shop pages where all products are listed for quick purchases without the need to visit individual product pages.
• Importance: Allowing customers to add items to their cart directly from the shop page streamlines the shopping experience, which can be particularly effective for stores with frequently bought items.
• Show on Both: For the best results, show the button on both the product and shop pages. This ensures that no matter where your customers are browsing, they have a clear call-to-action.
• Importance: Consistent display ensures ease of navigation and purchasing.

5. Styling the Add to Cart Button

• Adjusting Button Colors: The plugin allows you to select colors for the button background, text, and borders. This means you can make the button match your store’s theme or make it stand out with a contrasting color.
• Importance: Color psychology plays a huge role in consumer behavior. For example, red often creates a sense of urgency, while blue conveys trust. Choose colors that align with your desired message.
• Changing Font Size: If you want your Add to Cart button to be easily visible, increase the font size. Smaller fonts can be used if you’re aiming for a more subtle approach.
• Importance: Legible text ensures users can easily understand the call-to-action, no matter the device they are using.
• Adding Custom CSS for Advanced Styling: For those who want complete control over the button’s appearance, you can add custom CSS to style the button any way you want. This could include animations, rounded corners, or even a gradient effect.
• Importance: Advanced customization allows you to create a truly unique and engaging Add to Cart button, which can set your store apart from competitors.

Benefits of a Custom Add to Cart Button WooCommerce

If you’re running a WordPress site and want to start selling products, WooCommerce is a fantastic choice. Right out of the box, it gives you everything you need to set up an online shop. However, if you want your store to truly stand out and maximize sales, customizing elements like the Add to Cart button can make a significant difference.

A straightforward and simple buying process often leads to more sales, as it reduces friction for the buyer. For example, if your store sells daily essentials or products that people typically buy in bulk, making it easy to add multiple items to the cart can encourage customers to buy more.

Imagine a grocery store that lets you quickly add multiple items like fruits, vegetables, and snacks to your cart without having to go to separate product pages-simple, efficient, and convenient.

Think about it this way: the Add to Cart button is the starting point for the shopping process. If it’s easy to find, visually appealing and encourages customers to click, you’re already streamlining the purchase journey.

So, customizing the Add to Cart button isn’t just about making it look pretty; it’s about understanding your sales process and customer behavior.

Whether you want to encourage bulk shopping or fast, single-item purchases, adjusting how this button behaves can significantly improve the user experience and increase sales.

Conclusion

The Add to Cart button may be small, but it has a big impact on your WooCommerce store’s performance. Take inspiration from other successful online stores. Look at how top brands use contrasting colors, catchy texts, and engaging icons to draw attention to their Add to Cart buttons.