How to Add a Discount Code Section to Your Shopify Cart Page

Introduction

Adding an input for promo codes on your Shopify cart page enhances the checkout process by reducing friction and improving conversion rates. Customers can easily apply discount codes directly in the cart, which improves the user experience and reduces abandoned carts. This feature is essential for improving store usability and driving sales on your Shopify store.

Step-by-Step Guide to Adding a Discount Code Section on Your Shopify Cart Page

1. Add Discount Code Section to Your Shopify Cart Page

To add a discount code section to your Shopify cart page, follow these steps:

1. Open your cart-template.liquid file in the Shopify theme editor.
2. Insert the following HTML code where you want the promo code section to appear:

2. Add jQuery Library in the Shopify Theme

To handle the functionality of the discount code input, you need to include jQuery. Add this script tag to your theme.liquid file, just before the closing tag:

3. Add JavaScript for Promo Code Functionality in Shopify

Next, you’ll need to add JavaScript to ensure the promo code works seamlessly on your Shopify store. Insert the following script in your theme.liquid or theme.js:

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4. Style the Discount Code Section in Shopify

To make the discount code section look appealing, you can add the following CSS to your theme.css or theme.scss.liquid:

5. Create a Discount Code in the Shopify Admin

To create a discount code in your Shopify store:

1. Navigate to Admin → Discounts → Add Discount → Order Discount.
2. Enter the discount details and save the code (e.g., “Get20off”).

Output:

Before Applying Discount

After Applying discount

Advantages of Adding a Discount Code Section on Shopify Cart

• Customer Convenience: By adding a discount code section to your Shopify cart page, shoppers can apply promo codes directly at the checkout point, making the process seamless and easy.
• Reduced Cart Abandonment: With a clear discount code section, Shopify users are less likely to abandon their cart, improving conversion rates and enhancing the user experience.
• Prompts Users to Use Coupons: When users see the discount code option, they are more likely to enter a promo code, driving sales and increasing your Shopify store’s revenue.
• Looks Professional: A clean, well-integrated promo code section enhances the professional appearance of your Shopify store, improving customer trust and experience.

Disadvantages of Having a Discount Code Section on the Shopify Cart Page

• Abuse: A visible discount code section might encourage customers to search for codes online, which could lead to delayed purchases or price comparison behavior.
• It Adds Complexity: If not properly implemented, the discount code section may confuse customers or cause error redirects, harming the user experience on your Shopify website.
• Code Administration: Future theme updates might require you to adjust this custom code to ensure compatibility with new Shopify features or updates.

Conclusion

Adding a discount code section to your Shopify cart page is a strategic move to improve customer experience and increase sales. Although there are some potential disadvantages, the benefits far outweigh them, especially when this feature is carefully designed and implemented. By adding this simple yet effective feature, you’ll improve usability, reduce cart abandonment, and boost sales conversions on your Shopify store.