What are product recommendations, and how do you use Metafields in Shopify?

Introduction

Product recommendation is very important in improving the shopping experience provided to the customers as it provides them with suggestions about their interests. It may become a good experience for shoppers if they find a complementary or similar product, and such a product might increase shopping engagement and conversions.

The powerful Shopify custom data fields feature, also known as Shopify metafields, allows merchants to create custom fields to store additional product information. With metafields, store owners can define and display personalized recommendations without third-party apps. Therefore, recommendations would be specific to each product for seamless and relevant browsing by the customer.

This article walks you through how to implement personalized product recommendations using Shopify custom product metafields. Once complete, you can enrich the pages of products on your store by showing recommendations made with a specific product in mind.

How Can Using Metafields Improve Product Recommendations?

• Customization: Control which products are displayed as recommendations for specific items using Shopify custom data fields.
• Easier: Discovery of Products for Customers and Improved User Experience.
• Better conversion rates: allows cross-selling via related products on the page, a key part of a successful Shopify cross-selling strategy.
• No third-party apps are necessary: Shopify will use its in-built metafield functionality for complete integration.

How to Set Up Product Recommendations Using Metafields

How to Create Metafields for Product Suggestions

1. Go to Admin > Settings > Custom Data > Products.
2. Click on Add definition.
3. Fill in the following details:

• Name: Related product
• Namespace and Key: Automatically generated
• Content-Type: Reference (Product)

4. Click Save.

Repeat the above steps for creating more metafields, as follows:

• Related product 2
• Related product 3

How to Assign Related Products to Metafields

1. Go to Admin > Products.
2. Select a product that requires recommendations.
3. Assign related products to the metafields: related product, related product 2, and related product

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How to Display Product Recommendations on the Product Page

To display these recommendations, add the following Liquid code to the main-product.liquid file in your Shopify theme development:

How to Style the Recommendation Section

To ensure proper layout and design, add the following CSS to your Shopify theme development:

Output

Conclusion

Metafields in Shopify enable the use of product recommendations, allowing flexibility and customization of related items displayed. This helps to improve the shopping experience, increase product discoverability, and increase sales without the use of third-party apps. The following steps are very easy to implement product recommendations specific to each product in your store.