Why Display Product Variants as Separate Products on the Collection Page?

Introduction

By default, Shopify groups all product variants under a single product, meaning customers must navigate to the product page to view different options like colors, sizes, or styles. However, in some cases, showing every variant as an individual product on collection pages can improve user experience and conversion rates a lot.

For instance, if you are selling clothing products of different colors, you can show each color as an individual product on the collection page. This can improve your catalog’s look and allow customers to navigate to what they are looking for more easily.

In this blog post, we will guide you through how to change your Shopify theme to show product variants as individual products on collection pages.

Benefits of Displaying Variants as Separate Products

1. Improved Product Visibility

Customers can view all the available options at a glance rather than needing to click on a product page. This is a key advantage of Shopify display variants as products, which simplifies product discovery.

2. Improved Search & Filtering

If each variant is displayed as a different product, it is simpler for customers to filter based on attributes like color, size, or material. This improves the Shopify product filtering process, making it more intuitive for shoppers.

3. Improved Conversion Rates

Customers will be more likely to buy if they see their desired variant from the start instead of going through various options. This is especially true when you utilize Display variants as individual products.

4. Neat Collection Pages

A clean layout with various styles displayed separately makes browsing easy and convenient.

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Step-by-Step Solution

Step 1: Edit Your Collection Template

1. Log in to your Shopify Admin.
2. Navigate to Online Store > Themes.
3. Click Edit Code for your active theme.
4. Locate the collection template file, usually found in:
   • Sections/main-collection-product-grid.liquid
   • Or Templates/collection.liquid

Step 2: Modify the Product Loop

By default, Shopify loops through collection.products, displaying each product only once. To display each variant separately, we need to iterate through the product’s variants instead.

Find this line (or similar) in your collection template:

Replace it with:

This modification ensures that each product’s variants are displayed individually.

Step 3: Adjust the Display to Show Variant-Specific Information

Once the loop is adjusted, we must ensure that the variant-specific details (title, image, and price) are displayed correctly.

Modify the Product Title

Find:

Replace with:

This ensures that each variant displays with its unique title.

Modify the Product Image

Find:

Replace with:

This ensures that the correct image is shown for each variant, with a fallback to the main product image if the variant has none.

Modify the Product Price

Find:

Replace with:

This will correctly display each variant’s individual price.

Step 4: Link Variants to Their Individual Pages

Replace the standard product link:

With:

This ensures that clicking on a variant directs customers to the specific variant page rather than the general product page.

Step 5: Add a Condition to Avoid Duplicates

Some stores may only want to display variants based on certain attributes (e.g., only color variants and not size/material). To limit the display, use this condition:

This ensures that each color appears only once, and if a product has no color variants, it is displayed just once.

Output

Conclusion

Showing variations of products as individual products on collection pages is a great way to improve user experience, increase conversions, and simplify product navigation. This customization enables you to Display variants to your customers in a more efficient way, leveraging Shopify variant display to create an optimal shopping environment.