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4 Common Digital Marketing Mistakes and How to Avoid Them
Today’s businesses all rely on digital channels because we’re in a digital world. Digital marketing is an important part of growing a business and reaching new customers – but it means that having the correct strategy in place needs to be the main goal. If a business makes mistakes relating to its marketing strategies, it can damage its overall marketing efforts and waste time or resources. Errors can be anything from wasting employee time, ignoring data, or missing out on customer inbound services.
Whatever the mistake, the most important thing is establishing a fortified plan that stands on its own. We’re going to be exploring four frequent digital marketing mistakes and how to overcome them as a new Shopify business.
1. Ignoring the data
First things first, new businesses should never miss out on the important data that is needed for success. A business should never overlook the importance of analytics – as it truly is the secret recipe to success. Whether that be social media analytics, website analytics, or something else – it’s an important step in building a plan for how to run your marketing strategies. Without the important data analytics, it’s hard to get insight into how your marketing efforts are doing. This will in turn lead to a waste of resources, time, and potential opportunities, which is a huge issue when starting a Shopify business and building your brand.
Solution: Constantly review the marketing data so that you can build a plan around it and make informed decisions. There are many analytics tools in the world that can be used to track key metrics, and these include tools that track website traffic, conversion rates, and the performance of a campaign. Looking at the data can help you identify trends, boost your search engine optimization, and measure the success of future strategies. To fortify your efforts further, we recommend using open source bi tools that can enhance your data analysis. These specialized tools are brilliant at visualizing and collecting data, which you can then use to gain an overall picture of your marketing performance – physical or digital.
2. Neglecting SEO
Search Engine Optimization (SEO) is an important factor in driving traffic to a website. It can help you gain visibility in search engines and also help you compete against some of your biggest rivals. A big mistake that a brand can make when it comes to SEO is to ignore the intricacies. This includes forgetting to optimize content, failing to use keywords, and limiting the overall organic reach.
Solution: To combat these SEO mistakes, we suggest optimizing your website after doing a full-service keyword report. This also includes adding in meta tags, alt headings, and content with optimized keywords. In the grand scheme of things, you should be looking for a keyword report that has a high search volume and low keyword difficulty. The lower the difficulty, the higher the chances of winning in the search, as your competitors aren’t using this particular keyword. As well as leveling up the SEO efforts of your website, we also recommend checking your website load speed and mobile friendliness – as these are all huge factors that impact the overall SEO and how the website works.
3. Lack of a Marketing Strategy
A huge mistake that marketing specialists can make is going into a marketing campaign without setting a clear plan. Believe it or not, some startups create a strategy without data in mind – and this should never be done. This can lead to inconsistent messaging across all your touchpoints and in turn, ineffective results.
Solution: To prevent going into a marketing strategy without a plan, you need to set some clear objectives that include insights about your target audience and their needs and requirements. This can include creating buyer personas for your brand, and clear brand bibles – which all contribute to the members of the business understanding the brand fully.
4. Forgetting Mobile Optimization
So, you’ve made a brand new website, and optimized it to the best of your ability, but have made one big mistake – lack of mobile optimization. As of 2022, nine in ten Americans aged 18 to 49 said they purchased more on their phone than on a laptop – this means that brands need to stay ahead and optimize their sites for mobile use. Forgetting to do this is a huge mistake and could cause you to miss out on big sales.
Solution: Speak to your web developer about the overall design of your webpage and ensure that your website is correctly developed for mobile use. This includes responsive design techniques, so checking on various devices is important in making sure everything runs smoothly.
A website on Shopify is usually modified to perfectly cater to the mobile form, but it is always best to triple-check and test on various devices. As a Shopify business, it is truly important to avoid all of these mistakes.
