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Improving E-commerce Conversion Rate in Shopify Store
Bhavesha | Aug 17, 2022 | 5 min reads
Conversion Rate Optimization is a technique for increasing the percentage of your website traffic (visitors) that makes a purchase (sale).
In this article, we’ll show you how to get ahead of the curve and boost your Shopify store’s speed for better conversion rates. By implementing a few simple techniques, you can optimize your store’s performance and provide a smooth browsing experience for your customers.
- How to improve the conversion rate of your shopify store
- User experience pointers
- How to Use Shopify Features and Apps to Improve Conversion
- How Website Speed Affects Conversion Rates?
How to Improve the Conversion Rate of Your Shopify Store
Optimize Your Site Speed
According to statistics and our own experience, if a site page takes more than 3 seconds to load, conversion rates decrease.
The solution is to speed up your website. you can find more information about this in our Shopify Speed Optimization guide blog.
Conversion Rate and User Experience
An important factor is the user experience. Based on A/B testing and some other methods, it has been statistically proven that user experience matters and it is worth investing in this aspect of your website.
Some of the Common User Experience Areas
- Guest Checkout
- Log in using Google or some other social media.
- Checkout to have minimum typing efforts
- Advance knowledge of shipping costs and payment options.
- Autofill address based on GeoIP
- Payment gateways that use express checkout or similar approach and reduce users’ efforts
- Display of offers and application of efforts
- Social Proof by means of reviews
- Live chat to support questions
- Good information related to product videos
- Efficient search system
- Good Navigation system
- EMI based options
- Delivery time
In order to justify the cost of an organization’s user experience investment, it is important to track conversion rates and align them with design changes. The actual design has a huge impact on conversion as well as many non-Ux factors.
The Following Regarding Shipping Can Have an Impact on Conversions
- Choose a variety of shipping options
- Free shipping available
- Change the number of days required to ship
- Multi-item shipping
In order to justify the cost of an organization’s user experience investment, it is important to track conversion rates and align them with design changes. The actual design has a huge impact on conversion as well as many non-Ux factors.
Social Proof
Your store’s growth depends on adding social proof. The majority of your customers come to your site either through a recommendation from a friend or family member. Thus, you need to maximize your chances of showing up on the social proof that you have achieved over the years representing the excellence of your brand.
Promotion Discounts and Visibility of Discounts
Discounts and coupons on purchase orders are liked by all customers. One of the best ways to attract customers and bring them back to your store is by offering them a discount. You should also offer discounts to your regular customers because this will increase the chances of them purchasing items at a higher price.
Implementing Upsells, Cross-Sells, and Downsells
Cross-selling and upselling are both excellent methods to improve profit margins. A cross-sell might be an item that a customer likes, but is not the item the customer has in mind.
Some apps that can help in achieving this are:
Frequently bought together, Upsell-popups-email-marketing, and Bundler-Product bundler.
Proper Product Images and Videos
Product Images and Product videos are important for conversions, and that is true for eCommerce as well. When the quality of the images and videos increases, the chances of conversion into sales increase as well.
Return/Refund Policy or Rules
Several customers were concerned about getting their money back if the product didn’t meet their expectations or if they received a faulty item.
Make sure your return and refund policy is clearly visible on the product description page. Also mention when shoppers can return the product.
A/B Testing for Conversion Improvement
You should conduct A/B tests on your landing pages, to determine which page performs works best and has the highest conversion rate. perform A/B testing on the checkout page to find the optimum layout for conversions.
How to Use Shopify Features and Apps to Improve Conversion?
- Clearly describe the benefits of the product
- Use products with options(combine products) instead of separate products for each type.
- Upsell, cross-sell, and related products
- Allow guest checkout process
- Use apps to display Social proof via reviews
- Use discounts or other apps to reduce effective product price
- Take advantage of personalization
How Website Speed Affects Conversion Rates?
- Website speed has a direct impact on conversion rates. When visitors to your Shopify store, they expect a smooth and effortless browsing experience. If your pages take too long to load, they are more likely to leave without making a purchase.
- On the other hand, a fast-loading website creates a positive first impression, instilling confidence in your brand and encouraging visitors to explore further. By optimizing your Shopify store’s speed, you can improve user engagement and increase the likelihood of conversions.
In conclusion, improving your conversion rate is an ongoing process. regularly monitor your analytics gather customer feedback, and adapt your strategies accordingly to create a seamless experience that encourages more visitors to become paying customers.
