How to Add Schema Markup to Magento 2 (for Rich Snippets)

Schema markup can improve how your website appears on search engines. With schema markup, search engines can better understand your content, which can be displayed in a better, richer way, leading to more user attention and clicks.

In this guide, we explore how Magento 2 users can implement schema markup and get rich snippets to improve their site’s visibility.

But, the basics first.

What are Rich Snippets?

Rich snippets (or rich results) are Google search results that include additional information about the page. For example, star ratings, prices, images, and more. This information comes from the code, known as schema markup, added to the page’s HTML.

Here’s an example of a rich snippet in search results:

This attracts users’ attention and therefore the clicks.

Important Schema Markups for Magento 2 Stores

Google supports over 100  schema markups, but not all are required for e-commerce stores.

Here are some important schema markup for your Magento store:

1. Product Schema

It displays product details, such as name, price, availability, and images on the search results.

2. Review Schema

You can use this schema markup to display star ratings and the number of reviews on the search engine result page. This helps make the users feel more confident about your website for the purchase right from the SERP.

3. Breadcrumb Schema

Breadcrumb schema provides a clear URL path of the page. It also helps search engines access your URL more clearly, boosting SERP rankings.

4. Organization Schema

You can use organization Schema to display details like name, logo, and contact details where users can access key information about your company instantly. This schema can help display correct information about your company (like name, logo, etc.) on the search results and is important from the Google E-E-A-T point of view.

5. Offer Schema

Offer Schema can show details about a product or service price and discounts, which can significantly improve the CTR of product listings.

This schema ensures users see promotions upfront, which can create urgency and encourage more customers to check your products, leading to higher conversions.

By adding these schema markups, you can enhance your Magento store products’ visibility and ranking on search engines.

Does Magento Support Schema Markup by Default?

Magento doesn’t support schema markup by default.

You can add schema markup to Magento 2 in two ways:

• Edit the theme file manually via coding
• Use a Magento 2 Rich Snippets module

The manual method requires coding skills to implement the schema; you need to be extra careful as it can disrupt your website’s functionality or result in invalid schema markup. For easy and quick implementation, you can use the Magento 2 Rich Snippets module, which supports all important types of schema markups and saves hours.

How to Add Schema Markup to Magento 2 Using a Third-Party Extension?

There are many Magento 2 Rich Snippet extensions available online that you can use to add schema markups. Our recommendation is to use Meetanshi’s extension, which is really easy to implement.

Go to Magento 2 Rich Snippet and download the extension for your store. Then, follow the steps provided in the manual to install the extension.

Once installed, go to Stores > Configuration to enable the extension and configure it.

On the configuration screen, you’ll have the following schema markups listed, which you can enable for your store and enter details.

• Breadcrumbs
• Website
• Organization schema
• Sitelinks search box
• Product (including reviews & offers)
• Local business

Change the status of each schema markup to Enable and configure it as per your needs.

Once done, click Save.

In addition to schema markups, the extension also supports adding social meta tags to the pages. This allows you to optimize the pages for Facebook Open Graph and Twitter Cards. Therefore, you can make your products look more appealing when shared on social media, which can boost engagement.

Get More Organic Visibility with Magento 2 Rich Snippets

Implementing Magento 2 Google structured data is one of the simplest and most impactful strategies to show rich results in search engines, enhancing the overall appearance and click-through rate of your products and services.

Rich snippets like product details, reviews, and FAQs make your listings stand out in search results and are more likely to be favored over competitors.