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Email Marketing Services
Develop your business with perfectly structured messages !!
What is email marketing?
Email marketing is a type of direct marketing used to promote products and services to customers through electronic mail. It helps us establish and improve relationships with customers, keep them informed about the products and services, build customer loyalty and much more.
Our email marketing services
Email Marketing Account Setup
Set up and activate the account on your desire email marketing tool which best suits your business. All the activation process will be done by our experts such as:
- Domain verification
- Domain authentication (DKIM)
- Audience Segregation
- List of Subscribers
- Design your Sign up form (If required)
Create Multiple Contact Lists
Upload Excel, Outlook, Salesforce or anywhere you store your contacts and manage our easy to use email marketing instruments. We will create contact lists based on:
- Demography
- Domain authentication (DKIM)
- Location
- Interest base
- Purchase history
Email Marketing Strategy and Planning
We will devise a strategy to increase ROI, generation of leads and better conversion keeping following points:
- Re-engage customers
- Seasonal offers
- Updates on new products/blogs
- Emails on particular occasion
- Anniversary mails
AutoResponders Campaign Set Up
Autoresponders campaign keeps your audience engaged and build a stronger relationship. It enables you to:
- Email subscribers when they they’re tagged
- Welcome new subscribers
- Say Happy Birthday
- Share blog updates
- Turn on an abandoned cart mail
- Enable order notifications
Reporting
Our experts will compile every data to get you a report that will help you grow your business. Our reports will include:
- Heat maps to know precisely where your contacts click
- Geographic reporting
- Know exactly what contacts open in an email
- And much more
We will also suggest corrective action to take to further increase the conversion rates and better promotion of a brand.
CRM Integration
Tools used: Accounting package, CRM , eCommerce platform, etc.
Information collected on customers:
- Name
- Email Address
- Location
- Gender
- Purchase history and more
Information used to:
- Perform segmentation
- Trigger autoresponders
- Dynamically change the content of your newsletters (to suit the characteristics of each subscriber)
Automatic bounce and unsubscribe handling
Email marketing automation will perform the following tasks:
- Reporting on bounced emails as hard bounces, soft bounces, mail, unsubscribed reports or abuse / fraud reporting (FBL reports)
- Delete or unsubscribe hard bounce emails and FBL reports from contact groups accordingly
- Update the bounce email status for external groups
- Depending on your settings insert or delete hard bounce emails and FBL reports emails from external databases .
- Delete temporary bounce, auto-reply messages and challenge-response from the mail server.
Google Analytics Integration
Email marketing automation will perform the following tasks:
- Reporting on bounced emails as hard bounces, soft bounces, mail, unsubscribed reports or abuse / fraud reporting (FBL reports)
- Delete or unsubscribe hard bounce emails and FBL reports from contact groups accordingly
- Update the bounce email status for external groups
- Depending on your settings insert or delete hard bounce emails and FBL reports emails from external databases .
- Delete temporary bounce, auto-reply messages and challenge-response from the mail server.
Site/Store Integration
We will integrate your site/store with the email marketing campaign.
Website has the following data:
- Customer database – with email signup forms
- Gated content
- Product purchase
- Registration etc.
By integrating your website with your email marketing solution, these data can be made readily available to:
- Segment your lists
- Trigger autoresponders
- Insert dynamic content into campaigns
Targeted email campaigns drive traffic, engagement and transactions back on the website. Without mutual support and close integration, they’re not as successful.
Campaign Creation & Publish
A successful email marketing campaign will get the customers to take action and engage with your website. Our experts will devise a perfect marketing strategy to help you manage and grow your business.
Custom Email Templates Design
Choosing the best theme or templates from system/tool our team will help you design the email template for your brand and make your emails look professional.
HTML Email Templates Design
We at OSC will enable you to build attractive HTML email template from various designs to choose from.
Subscriber segmentation
We will help you divide your customers based on their interests and needs. It ensures that you have a more targeted reach and better conversion rates.
A/B Testing
A/B testing helps you figure out what works best for you. We at OSC will perform A/B testing to increase the performance and increase the conversion rates.
Why Opt Us?
- Cost effective email marketing services
- Higher ROI
- Innovative email campaigns
- 8+ years of experience in email marketing
Why go for Email Marketing?
- Helps save lot of funds
- Highly targeted to a specific audience
- Easily modifiable
- SEO compatible
- Most preferred communication channel