Features of the Magento Platform

Magento E-Commerce platforms offer scalability, flexibility and functionalities for advancement of your online business. The platform contains attractive features that offer merchants total flexibility and power over the appearance, content and functionality of their online channel. Some of the features present in Magento are listed below:

• Marketing and promotion tools
• Search Engine Optimization support
• Catalog management
• Catalog browsing
• Analytics and Reporting
• Site management
• Product browsing
• Shipping, Payment and Checkout
• Customer service and Accounts management
• Order Management

The above features assist in analyzing your business and developing a feature-rich and easy to use online store. Magento can be used to create an online store which increases client traffic for your business, with the clients unrestricted by geographical boundaries – which means you can attract customers from around the world. Since Magento has strong SEO capability, some Magento Developer companies offer SEO-supported E-Commerce development options to achieve a good rank for your website in search engines. Magento provides a wide range of templates which can be used to construct your online store; alternately, you can choose to design your own template.