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Why Magento?
- One of the most robust open source eCommerce solution in PHP
- Its promoted by eBay so will have a pretty long life
- Magento is highly scalable
- Magento is modular so modules can be easily added or removed
- Use of EAV allows it to use with endless attributes
- Different product type supported: Simple, Configurable, Bundle, Virtual & Downloadable
- Out of box sales promotion rules
- Bulk data import/export is easily possible
- Allows multi store setup
- Supports multi language
- Supports multiple currencies
- Is SEO friendly
- Has many payment gateways integrated
- Many shipping solution available
- Cache concept makes it fast
- FPC concept of enterprise just makes website fly
- Is very secure
- Active community
- Lots of add-ons available to add additional feature
- One page checkout
- Layered navigation
