Mastering B2B Wholesale Shopify: Complete Guide for B2B Success
Bulk Product & Price Management for Shopify B2B Wholesale Stores
Why Bulk Data Handling is Critical for Wholesale
For wholesale stores, efficient data handling is essential due to the scale of operations. Key needs include:
- Importing and updating thousands of products quickly.
- Defining tiered pricing based on customer groups.
- Synchronizing inventory with ERP systems.
- Managing compliance data like HSN codes and tax codes.
- Handling multi-currency pricing accurately.
- Real-time pricing update.
What Shopify Provides Natively (and What’s Missing)
| Feature |
Shopify Advanced with Apps |
Shopify Plus |
Limitations |
| Bulk Product Upload |
✅ CSV/Matrixify |
✅ CSV/Matrixify |
No tiered pricing support |
| Tiered Pricing per Customer |
✅ Needs OSCP Price & Discount Suite |
✅ Native Price Lists (limited flexibility) |
Plus only |
| Multi-Currency Pricing |
✅ Shopify Markets |
✅ Shopify Markets |
No customer group pricing |
| ERP Sync |
✅ via App |
✅ via App |
Custom apps required for complex ERPs |
| Compliance Data |
✅ Metafields + OSCP Wholesale |
✅ Metafields + OSCP Wholesale |
Needs structured process |
Recommended Setup for Wholesale (Advanced & Plus)
Product & Pricing Management
| Task |
Shopify Advanced |
Shopify Plus |
| Bulk Product Upload |
Will be possible using apps |
Will be possible using apps |
| Tiered Pricing |
OSCP Price & Discount Suite |
OSCP Price & Discount Suite (for advanced rules) |
| Customer Group Pricing |
OSCP Price & Discount Suite |
Native Price Lists + OSCP for flexibility |
| Multi-Currency Pricing |
Shopify Markets + OSCP Price & Discount Suite |
Shopify Markets + OSCP Price & Discount Suite |
ERP Integration
| ERP Type |
Recommended Approach |
| Standard ERPs (NetSuite, Zoho) |
Pre-built connectors |
| Custom ERP |
This feature will soon be available in OSCP Apps |
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| Data Type |
Handling Method |
| HSN/Tax Codes |
Product Metafields (via OSCP Wholesale Bulk Upload) |
| Country of Origin |
Product Metafields (via OSCP Wholesale) |
| Regulatory Attributes |
Managed in Metafields |
OSCP App Benefits
| Feature |
OSCP Price & Discount Suite |
OSCP Wholesale |
Default Shopify |
| Price Per Customer Group |
✅ |
✅ |
❌ |
| Tiered Pricing |
✅ |
✅ |
❌ |
| Bulk Product Import/Export |
✅ |
✅ |
✅ |
| Multi-Currency Price Control |
✅ |
✅ |
✅ |
| Compliance Data Handling |
✅ |
✅ |
❌ |
Checklist for Agencies & Store Owners
| Ask This |
Why It Matters |
| ERP Sync Process |
Avoid manual imports, reduce errors |
| Customer Group Pricing Logic |
Use flexible app logic (OSCP Price & Discount Suite) |
| Currency Pricing Handling |
Plan for future markets upfront |
| Compliance Data Sync |
Meet global regulations |
Cost Comparison: Shopify Advanced vs Shopify Plus (For $1,000K Annual Sales)
| Cost Item |
Shopify Advanced |
Shopify Plus |
| Monthly Subscription |
$299 |
$2,300 |
| Transaction Fee (Shopify Payments) |
2.4% + 30c |
2.15% + 30c |
| Transaction Fee (Other Gateways) |
0.5% |
0.15% |
| Annual Shopify Cost |
$3,588 |
$27,600 |
| Payment Processing Fee (Shopify Payments) |
$24,000 |
$21,500 |
| Total Cost Per Year |
~$27,588 |
~$49,100 |
Pricing might change. This data is used from march-25
Savings with Shopify Payments:
- Shopify Advanced: $5,000 vs external gateway.
- Shopify Plus: $8,500 vs external gateway.
When to Choose Draft Orders vs Discount API
| Criteria |
Draft Order (OSCP Wholesale) |
Discount API (OSCP Price & Discount Suite) |
| Flexibility (Complex Rules) |
✅ Very High |
⚠️ Shopify Rules Apply |
| Speed |
⚠️ App Server Dependent |
✅ Runs Inside Shopify |
| Reporting Compatibility |
⚠️ Outside Standard Shopify Reports |
✅ Fully Compatible |
| Search By Price (Filters) |
❌ May Break Price Filters |
✅ Works With Default Price |
| Best For |
Custom Workflows, Large Orders |
Fast Discounts Inside Shopify |
Important For Search Filters (Wholesale Pricing Impact)
- Shopify’s default filters only recognize base prices.
- Discount API prices (temporary) do not sync to filter.
- Draft Order prices live outside Shopify’s filterable data.
- Build/integrate with an app.
Best Practice
- Use OSCP Price & Discount Suite for real-time discounts with base price fallback.
- Add metafield-based filters for customer group prices (requires customization).
Summary
| Platform |
Bulk Handling Flexibility |
Cost Efficiency |
| Shopify Advanced |
High (with OSCP apps) |
Lower Subscription Cost |
| Shopify Plus |
Medium (native B2B tools) |
Higher Subscription Cost |
Pro Tip: Shopify Plus offers native B2B tools but lacks flexibility for advanced pricing. Use OSCP Price & Discount Suite to add flexibility, even on Plus.
Final Thought: Using OSCP Price & Discount Suite or OSCP Wholesale with either Advanced (Other Shopify plans as well) or Plus gives maximum control over pricing, product data, and compliance for global wholesale success.
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