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How Shopify Localization Helps You Create Different Content for Markets / Countries Using Liquid

Introduction

In the competitive world of online shopping, providing a personalized experience is crucial for turning customers into loyal, repeat buyers. Shopify localization offers powerful tools that allow store owners to display content tailored to the customer’s location or country. Website localization ensures that you can expand into new markets while considering differences in languages, preferences, and expectations. For eCommerce businesses aiming to attract a global audience or break into new regions, Shopify localization is key.

Why Localize Your Website?

Localization is more than just translating content into different languages. It ensures that your messages, currency symbols, and offers are tailored to a particular region. For example:

  1. Holiday Sales: A holiday sale in the U.S. might focus on Thanksgiving, while in the U.K., Christmas could be the main event.
  2. Price and Product Suggestions: Prices and product recommendations might change depending on the local market, shopping habits, and what customers can afford.

This approach creates a more relevant and engaging shopping experience for customers in different regions, making your store more successful in international eCommerce setup.

What Shopify Offers to Support Localization

Shopify enables merchants to set up markets, translate content, and show dynamic content based on the customer’s location. Shopify defines regions or countries with customized pricing, domains, and languages. You can conditionally render geo-specific content on Shopify using Shopify’s Liquid templating language. For multi-country Shopify stores, Liquid is a powerful tool to customize Shopify for regions, and you can also use apps like Translate & Adapt or third-party apps to support Shopify multi-language support.

How to Use Liquid Code to Customize Content for Markets and Countries

Liquid code makes it easy to detect a visitor’s market or country and adjust the content dynamically, making it ideal for Shopify localization.

How to Detect the Market

Shopify provides a request object, which includes request.country and request.market variables. These variables help identify the visitor’s region or the market they belong to.

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This code snippet demonstrates how Liquid for multi-country Shopify stores can be used to personalize the shopping experience based on the country or market.

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How to Show Dynamic Content Based on Relevant Country

You can display specific promotions or messages depending on the country using the request.country variable.

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This dynamic approach helps serve different content for markets, catering to the specific needs of each region.

How to Localize Images and Banners

Different regions may require different visuals. You can conditionally load images based on the visitor’s location.

This ensures that customers see region-specific visuals, enhancing the relevance of your Shopify country-specific stores.

How to Implement Region-Specific Pricing

Shopify Markets allows you to set custom pricing for different regions. To display the appropriate currency and price, you can use the localized_price object in Liquid.

The price for this product is {{ product.price | money_with_currency }}

This is essential for any international eCommerce setup, ensuring that customers see prices in their local currency and can make purchases in a way that feels familiar to them.

How to Show Language-Specific Content

If your store supports multiple languages, you can use the locale object to display content in the visitor’s preferred language.

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This helps to deliver personalized content in the visitor’s language, improving the shopping experience in Shopify multi-language support.

Conclusion

By creating content that is tailored to specific countries or markets, your store becomes more relatable and trustworthy to customers across different regions. These efforts can lead to higher engagement, better conversion rates, and increased customer loyalty. By leveraging Liquid for multi-country Shopify stores, you can ensure that your store is optimized for different regions, helping you expand into new markets while maintaining a personalized experience for each customer.

The ability to show geo-specific content on Shopify, manage Shopify country-specific stores, and offer Shopify multi-language support are just some of the benefits of using Shopify localization tools. With the right setup, you can create an international presence that speaks directly to the needs and preferences of customers worldwide.

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