How to Use Split-Screen Designs to Highlight Products and Collections in Shopify

Introduction

A split-screen design is a visually appealing way to divide your Shopify store’s layout into two distinct areas, showcasing products, collections, or brand storytelling side by side. It’s an excellent design strategy for engaging users and guiding them toward specific actions while maintaining a modern aesthetic.

In this guide, we’ll explore the benefits of split-screen designs, how to implement them in Shopify, and best practices for optimizing their effectiveness. If you want to create modern Shopify design ideas or improve your Shopify UI/UX design, this layout might be the perfect solution.

What is Split-Screen Design?

A split-screen design is a two-paned layout where both panels typically occupy equal space with differentiating content. These sections can display various types of content, including:

• Product vs. Collection: Display one of your featured products on one side and a selection of the same type of product on the other, perfect for highlighting Shopify collections.
• Visual vs. Text: One section could feature images or videos, while the other contains a description of the content being displayed. This is a great example of visual storytelling Shopify, where visuals tell half the story while text complements them.
• Dual Product Features: Compare two products side by side to highlight their unique features, making it easy for customers to see the difference and decide.

Why Use Split-Screen Designs in Your Shopify Store?

1. Improved User Engagement

Split-screen ecommerce layouts are effective at generating interest by proposing different concepts on each side, drawing attention to both sides equally. This method keeps the user engaged, encouraging them to explore more of your site.

2. Highlight Shopify Collections

Split-screen designs work perfectly for highlighting Shopify collections. You can show different product categories or seasonal collections, making it easy for customers to navigate and shop.

3. Aesthetic Appeal

Split-screen designs create a modern, minimalistic look, making your Shopify store visually appealing while keeping the page clean. It’s a great way to showcase products effectively and create a professional aesthetic.

4. Flexibility

The split-screen design Shopify layout is highly versatile. It can be applied to various types of content, whether it’s product displays, promotions, or even storytelling elements that convey your brand’s ethos.

How to Implement a Split-Screen Design in Shopify

1. Select the Correct Theme or Learn How to Modify Your Current One

Nowadays, some of the Shopify themes allow for easy creation of split-screen layouts, though it is still possible that you will have to create your design from scratch.

Themes with Built-in Split-Screen Layouts:

Search for templates such as Impulse, Dawn, or Prestige because many of them provide the possibility to add customized sections that will harmonize with a split design.

• Impulse
• Dawn
• Prestige

These themes offer customizable sections that work well with split-screen layouts. However, if your theme doesn’t support split-screen ecommerce layouts by default, you can modify it using Shopify’s Liquid, HTML, and CSS.

2. Let’s add a Split-Screen Section to Your Theme

To create a custom split-screen design Shopify for subsections that don’t align with your chosen theme’s layout, you may need to build a new section using Liquid, HTML, and CSS. Below is an example of how you can structure the code for a split-screen layout Shopify.

Example Code for a Split-Screen Section:

CSS Styling:

3. How to Optimize Split-Screen Designs with Shopify Apps

If coding is not an option or you want to save time, you can use Shopify apps to easily implement a split-screen design Shopify. Tools like GemPages or PageFly offer drag-and-drop options, making it simple to create split layouts without any development experience. These apps are perfect for creating visually compelling collection layouts for Shopify without having to deal with complex coding.

Ready to launch your Shopify store? We will create a standout site with our development and optimization to build a store that sells.

Contact us now and get your store up and running fast!

What Are the Best Practices for Split-Screen Designs?

1. Keep It Balanced

Ensure that both sides of the split-screen design Shopify are visually balanced. Pairing a high-quality image on one side with clean, minimal text on the other side will help avoid overwhelming the user.

2. Prioritize Mobile Responsiveness

Split-screen layouts need to adapt to smaller screens. Use a stacked layout for mobile devices, where one section appears above the other, ensuring a smooth user experience.

3. Use Contrasting Elements

Make sure the text and buttons are easy to read by using contrasting colors. For example, use light text on a dark background or dark text on a light background to ensure readability.

4. Incorporate Clear Call-to-Actions (CTAs)

Each side of the split-screen should have a distinct Call-to-Action (CTA). For example, one side can have a button like “Shop Now,” and the other side can feature “View Collection.” These clear CTAs guide the user toward specific actions.

5. Test and Optimize

Use tools like Google Analytics or Hotjar to track user behavior and run A/B tests to optimize your split-screen e-commerce layouts. Experiment with different layouts and content to determine what works best for your audience.

What Are Some Effective Examples of Split-Screen Use Cases?

1. Seasonal Promotions

Highlight two different seasonal collections (e.g., summer vs. winter) side by side, encouraging visitors to browse both collections. This is a great way to highlight Shopify collections and tailor your marketing to different customer needs.

2. Product Comparison

Compare two popular products, displaying their features and benefits next to each other, helping customers make informed purchasing decisions.

3. Storytelling

One side of the screen can feature a product, while the other can showcase a short video or brand story, creating an engaging narrative. This form of visual storytelling Shopify can strengthen the connection between your products and the values they represent.

4. Collection Previews

Show a teaser for a collection on one side, with a “View All” button or link on the other side, leading to the full collection. These layouts are ideal for showcasing products effectively in an engaging manner.

Conclusion

Split-screen designs are an effective way to elevate your Shopify store’s layout and engage visitors. Whether you’re showcasing products, collections, or brand values, a well-executed split-screen layout can captivate users and drive conversions. By pairing compelling visuals with clear CTAs and ensuring mobile responsiveness, you’ll create a shopping experience that stands out in a competitive market.